The day before yesterday, I reflected on the lack of coverage of the cloud computing industry from the leading industrial / traditional media, i.e. TV, Radio, Newspapers. Two days ago Jeremy Geelan (President and COO of Cloud Expo Inc.) re-tweeted my original Danish blog post. Thanks to Geelan for the retweet — here’s an English translation.

In Denmark well-documented cases are far and few between and the general area — i.e. cloud computing — gets very little attention from the industrial media, especially in relation to the huge uptake of technologies such as Google Apps, Microsoft 365, Dropbox & Tradeshift.
I asked a research librarian to do a stats run for “cloud computing” + “The Patriot Act” in Infomedia, which is a Danish monitoring service / search engine covering the last 3 weeks.
Only three articles on cloud computing in relation to The Patriot Act cropped up:
Berlingske, 23.11.2011 –’En sky af it 2‘
Herning Folkeblad, 17.11.2011 — ‘Datatech svæver på en lille hvid sky‘
Jyllands-Posten 11.09.2011 — ‘10 år i terrorens skygge‘
Classic, journalistic coverage
The first is a classic piece of journalism written by Anders Rostgaard. The subject is covered by a positive story and a negative one, a traditional journalistic — and healthy — approach.
Anders Rostgaard’s article is not findable online, but Danish citizens can get a copy from their nearest library.
Summing up the current state of cloud coverage from the traditional media
1) The primary focus is on the business part (cost-savings) rather than it (risk management).
2) Cloud solutions introduce a paradigmactic change in buying and selling it.
3) The pay by use model is popular (like electricity).
4) The cloud buzz is primarily driven by the providers, i.e. SAP, Oracle, IBM, Google and Microsoft.
5) Uptake rate is higher in small organizations which are open for experiments.
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Written by: Kasper Bergholt.
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